AI SEO and multilingual SEO: be the answer AI recommends.
Textum is a Nordic-Baltic language and content agency in Tallinn. We write and edit the text Google and AI rely on when they recommend your company: AI SEO, multilingual SEO and editing in four languages.
Whom does AI recommend for you?
Type a service and a city the way your customer would ask AI. We show which companies AI recommends.
Searching the web and writing the answer
Was your company in the answer?
We check 5 real queries in your target markets.
Three reasons AI may not recommend you
An outdated site is a stale source
The latest news is years old and prices have changed. Freshness is one of the signals Google and AI weigh when choosing a source.
AI names names, not links
AI builds its answer from text it finds and trusts. If your text is unclear or outdated, it will likely take the answer from elsewhere.
Translation isn't local
A Finnish customer asks in Finnish, a local Russian speaker in Russian. Without local terms and examples, AI often picks another source.
What Textum does
AI visibility audit
We test if and how AI recommends you, in each language.
Multilingual SEO content
Service pages, FAQs and comparisons that answer customers in their language.
Content rhythm
New content every month, updates and tracking quarterly.
Editing and language standard
Human editing, a term base and a style guide.
We start with text, not tech
Many SEO agencies start with tech and add languages later. We start with text, because text is one of the main things AI uses to decide whom to recommend.
Each language, its own questions
We find out what local buyers call the product and how they ask. Each language version grows from its market's questions, not from translation.
One set of facts in all languages
AI pulls facts from many sources. If your name, services or figures differ across pages, its answer gets shaky. We keep them identical in every language.
A local editor checks
We never publish raw AI text. Before publication, an editor who lives in or knows the market reviews every text and answers for its accuracy.
A rhythm that merges and renews
More pages do not always mean more success. We publish new answers monthly and merge or remove outdated ones every quarter.
Two markets where translation fails
Russian speakers in Estonia
Almost a third of Estonia's residents speak Russian as their first language and ask AI in Russian too. Without good Russian content on your site, AI recommends others.
- Local editor in Estonia
- The same verified facts as in Estonian
- Russian FAQs and profiles
Finland and the Nordics
Finland is Estonia's largest export market. Finns search in Finnish and expect local terms and examples, not translated Estonian text. Swedish, Latvian and Lithuanian via partners.
- Real Finnish search terms
- hreflang and local profiles in order
- Swedish, Latvian, Lithuanian with partners
How we measure
20 to 30 queries your customers actually ask, tested in ChatGPT, Gemini, Perplexity and Google's AI Overviews, in each of your languages. Same test every quarter, with date and model in the report.
Share of mentions
How many queries name your company, and how many a competitor.
Accuracy
What AI gets right about you, and what is outdated or wrong.
Analytics signals
Brand searches, direct traffic and real visits from AI systems.
Note: No one can guarantee a mention or position. We can measure whether it grows.
How we work
We always start with a test to see where you stand. Next steps are agreed based on the results.
Quick test
Time: usually 1 weekWe check if AI names you in 20 to 30 queries your customers ask. We go through the results in a 60-minute call.
Content plan and standard
Time: usually 2 weeksWe list the questions your site must answer, plus the terms and facts that must match in every language.
Writing and editing
Time: usually 3 to 6 weeksWe write service pages and FAQs and fix the page's technical data. A human editor checks every text before it goes live.
Rhythm and measurement
Time: month to monthEach month we add new content and refresh older pages. Each quarter we rerun the test to see if AI recommends you more often.
Clear price, clear scope
We always start with a free check or quick test, so the offer is based on where you really are.
Free AI check
For a company that wants to know in one working day if AI names it at all.
Includes:
5 queries in up to two languages · One-page report in one working day.
Excludes:
a call or page-by-page advice.
AI visibility test
For a company that wants to know exactly where it stands in AI answers.
Includes:
20 to 30 queries in ChatGPT, Gemini and Perplexity · Report and a 60-minute call.
Excludes:
writing content or technical changes.
Launch package
For a company whose site needs a full answer layer in two languages.
Includes:
Quick test and content plan · Up to 8 service pages and FAQ in two languages · Human editing.
Excludes:
buying links, ads or web design.
Content rhythm
For a company that wants to stay in AI answers, not appear once.
Includes:
2 new answer pages a month · Quarterly updates of existing pages · Ongoing AI answer tracking.
Excludes:
ads or buying links. Minimum 6 months.
Prices exclude VAT.
Behind Textum is the Eiffel Meedia team, since 2016
Behind Textum is a team creating content for Nordic and Baltic clients since 2016. We work daily in Estonian, Finnish, English and Russian.
Kaarel Talvoja, founder
I have managed language projects since 2013 and lead our multilingual content projects and their quality control. We built our method for measuring AI visibility in 2025. I answer every inquiry myself.
Facts
Textum is Latin for "woven", and the root of the word text. We write and edit the fabric AI weaves its answers from.
Frequently asked questions
What is Textum?
Textum is a brand of Eiffel Meedia OÜ, a language and content agency in Tallinn serving the Nordics and Baltics. We offer AI SEO, multilingual SEO and editing in Estonian, Finnish, English and Russian. Since 2016.
How much does AI SEO cost?
The free AI check is €0, the quick test €390, the launch package from €1,900 and the content rhythm from €690 a month. Prices exclude VAT; each package is described in the price table.
How is AI SEO different from regular SEO?
Regular SEO gets your site into Google's list of results. AI SEO aims to get ChatGPT, Gemini and Google's AI Overviews to name you in their answers. The base is the same: clear, accurate, current text. AI SEO adds consistent language versions, tidy external profiles and tracking of mentions.
What is AI visibility, or AI SEO, GEO and AEO?
How is Textum different from a typical SEO agency?
Why does language matter so much for AI?
Can you guarantee a place in AI answers?
How fast do results come?
Can more content hurt visibility?
How do you reach Russian-speaking customers in Estonia?
Is Textum right for a company entering Finland?
Does Textum use AI to write?
Order a free AI check
Enter your website and the languages your customers search in. We send a one-page report in one working day.
Contact us
Every inquiry is read by founder and senior editor Kaarel Talvoja. You get a real sample report, not an automated sales email.